Ask any top-performing real estate agent what their go-to, can’t-live-without tool is, and you’ll likely get a reply of “best real estate crm.” CRMs are an essential part of any real estate agency’s marketing and lead generation arsenal. They can help agents save time, generate more qualified leads, and ultimately close more deals.

Insightly is a highly customizable CRM that’s easy to use and offers plenty of value features. Its productivity-boosting tools include social profile enrichment, email automations, and contact and lead management. It also provides a variety of data analytics and forecasting tools.

Top Producer is one of the OGs in the real estate CRM space. While being a product originator can sometimes be a detriment, Top Producer has managed to stay relevant in the market by continually innovating and adapting their product to meet the needs of modern real estate agents. Their MLS integration is particularly impressive, providing close to 300 data points for each property.

LionDesk is another stand-alone CRM offering a simple interface for real estate agents to manage their business. It offers email drip campaigns, text messaging, and built in calling to make it easier for agents to keep in touch with clients. Its price is also very competitive.

Pipedrive is a solid CRM option for individuals or teams that don’t need an all-in-one platform. It has a great customer support team and a wealth of features to improve marketing, client relations, and lead nurture. Its integrations with other digital tools also add to its effectiveness.