Virtual makeup is a new way for customers to try out a brand’s products before purchasing them. It also helps brands improve their omnichannel strategy and create a more streamlined customer experience.
AR Makeup is the Next Big Thing for Cosmetics
Many beauty brands are integrating augmented reality technology into their website to give their customers an interactive, virtual makeup try on. Companies like Ulta, L’Oreal, and Sephora are using augmented reality to enhance their customers’ shopping experience and help them find products they’ll love.
Augmented reality makeup apps allow users to try on products, test colors, and see how the products will look in their own photos without ever having to leave the comfort of their home. This can increase conversion rates and sales by allowing consumers to see exactly what they’ll look like wearing the product before they buy it.
These apps have been around for years, but they’ve recently evolved from a simple, photo-based tool to real-time, live makeup try ons that use artificial intelligence and face tracking. These apps are easy to install, take advantage of a smartphone’s front-facing camera, and let users try on thousands of makeup shades and textures in a matter of seconds.
The makeup can be filtered by color, tone, or texture, and it can even have a special finish that is specific to the makeup product. Some apps even allow the user to change their skin tone and complexion with a simple tap, helping them see the product in a more natural light.
One of the best things about these virtual makeup apps is that they’re free to download and use. You can upload a picture from your gallery or use an image from your social media account and try on different makeup looks in real-time.
Moreover, these apps are a fun and engaging way to learn about your products. They can help your customers discover the best products for their unique beauty needs and help them build loyalty to your brand. This can lead to repeat purchases and positive word-of-mouth marketing for your business.
With a few clicks, customers can see which makeup looks are flattering for their complexion and what works well with their hair style. They can even compare makeup color swatches from different brands side-by-side.
Some makeup apps even allow for a virtual assistant to provide suggestions and recommendations on what looks best. This can increase engagement and compel customers to share their results with friends or use the app again to make another purchase.
A simple API makes it easy to integrate virtual makeup features into your iOS, Android or HTML5 applications. With just a few lines of code, you can overlay beauty products one at a time or create a full suggested look that your customers can try on in a single click.
The makeup app SDK enables you to quickly and easily integrate a range of advanced face-tracking and 3D rendering features into your apps. These features are fully customizable to fit any use case, from a simple makeup-try-on module to an immersive video conferencing solution or a powerful editor of selfies for social media sharing.